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The album's title refers to Burke's rank as the "King of Rock 'n' Soul", a label Burke embraced because of the interconnectedness of the musical forms of rock and roll and soul music, telling Jet in 1963 that "without soul, there'd be no rock, and without rock, there'd be no soul." He was also uncomfortable being associated with rhythm and blues, which he believed had "a stigma of profanity", because of his clean lifestyle and strong spiritual beliefs. Burke's coronation as the "King of Rock 'n' Soul" at the Royal Theatre in Baltimore was reported in Jet in January, 1964.
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