America Online and AOL Time Warner
While at Century 21, Pittman met Steve Case and joined the board of directors of America Online, Inc.; he joined the company as president of AOL Networks in 1996 and later became President and COO of America Online Inc. While at AOL, Pittman led the operating team that moved AOL from 6 million members to over 30 million; took the company profitable; introduced mass market advertising as a revenue source; and continued the mission of making the Internet as easy for consumers to use as the telephone or television. The company’s most memorable ad of that time had the tagline “America Online: So Easy To Use, No Wonder It’s Number One”. After AOL merged with Time Warner in 2001, Pittman became the Co-COO (and eventually COO) of the combined AOL Time Warner before leaving the company in 2002.
Read more about this topic: Robert Pittman (media Executive), Biography
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