Robert Gibbs - U.S. Presidential Election, 2008

U.S. Presidential Election, 2008

The appointment of Gibbs by Obama to the post of communications chief was met with mild controversy by some critics in the Democratic National Committee, who cited Gibbs' role in the aggressive campaign tactics used to block the nomination of Howard Dean in the 2004 race. Obama, however, referred to Gibbs as his "one-person Southern focus group" and welcomed him as part of his close-knit team that included strategist David Axelrod, campaign director David Plouffe, and research director Devorah Adler. In his communications role, Gibbs became known as "the enforcer" because of his aggressive rapid-response methods for countering disinformation tactics from opponents. Gibbs assumed responsibility for "shaping the campaign message, responding to the 24/7 news cycle, schmoozing with the press and fighting back when he disagree with its reporting." As the chief intermediary between the Obama campaign and the press, Gibbs sought to counter the Republican National Committee's opposition research tactics against Obama in early 2007.

Gibbs adopted a policy of rapid response to claims by conservative news outlets that questioned Obama's religious upbringing. In response to the "Obama is a Muslim" meme suggested by these claims, Gibbs disseminated information to other news networks that Obama is not nor has ever been Muslim. At the time, Gibbs said, "These malicious, irresponsible charges are precisely the kind of politics the American people have grown tired of."

After comments by George W. Bush to the Israeli Knesset questioning Obama's foreign policy platform's focus on international diplomacy, Gibbs responded, calling Bush's comments "astonishing" and "an unprecedented attack on foreign soil." Gibbs argued that Bush's policy amounted to "cowboy diplomacy" that had been discounted by Bush's own Secretary of Defense, Robert Gates, and quoted with Gates' own words: "We need to figure out a way to develop some leverage ... and then sit down and talk...if there is going to be a discussion, then they need something, too. We can't go to a discussion and be completely the demander, with them not feeling that they need anything from us."

He was widely blamed by news media executives for "holding hostage" reporters, while Obama and Hillary Clinton met for the first time after a heavily-contested Democratic primary season. He countered back, “It wasn't an attempt to deceive in any way ... It was just private meetings.”