Robert B. Evans - American Motors

American Motors

Over a few weeks during January 1966, Evans bought 200,000 shares of AMC common stock (worth almost US$2 million or about $14,151,795 in 2013 dollars ). He became the firm's largest shareholder. On March 7, 1966, Evans got himself elected to AMC's board of directors and "immediately criticized the company's auto line as being too conservative." As sales of automobiles were weak industry-wide during 1966 and AMC was facing major losses, Evans was elected board chairman by AMC's directors on June 6, 1966. He replaced Richard E. Cross, who continued as a director and chairman of the executive committee.

As the newly appointed board chairman of AMC, Evans immediately promised "a different philosophy and approach" in the automaker's affairs. Evans is credited with turning the company around from the strategy of matching the Big Three American automakers nearly model for model that was promoted by Roy Abernethy. American Motors' struggled during 1966, "the biggest auto boom in history" and was counting on the redesigned 1967 models; however, Evans admitted one month before their introduction that "we are still very much in a questionable period."

It was Evans who brought on the major changes by handpicking Roy D. Chapin Jr. as AMC's general manager. Evans was always encouraging the styling and engineering staffs do things differently - to try new ideas and find new ways to design and build cars. Evans even dropped hints that the automaker may try to compete with Volkswagen in the small-car field and stated that "We have to give the public cars that go beyond what the 'big three' gives them." He is also credited as the champion for AMC to build a production version of the AMX, a two-seat sports model, from the concept car that was part of the Project IV showings. This was at a time when the automaker experienced falling earnings and had to skip the dividend payment to its shareholders for the fourth consecutive quarter. Evans saw opportunities for sporty AMC cars in the rapidly growing more youthful consumer market segments, as well as to shed its "economy-car image." Evans stated that AMC is proceeding "cautiously in a hurry." For example, the automaker was deliberating whether to build the AMX in fiberglass or steel; with metal taking longer to tool, but volume would be higher.

On January 9, 1967, a contentious AMC board of directors meeting resulted in the firing or "early retirement" of Abernethy, as well as with the "resignation" of Evans as Chairman of the Board. The two were replaced by William V. Luneburg as President and Roy D. Chapin Jr. as the new Chairman of the Board. Evans continued as a board member.