Entrepreneur
During his time with DC, Dyrdek began his exploration of entrepreneurship through shoe design and this led Dyrdek to launch various short-lived companies, including a hip-hop record label and a skate shop. Dyrdek continued to pursue such ventures and, as of 2013, Dyrdek's properties include "Wild Grinders" (a cartoon on the Nickelodeon network), Street League Skateboarding (SLS), The Rob Dyrdek Foundation, and Megahorse Racing. In addition, Dyrdek has partnerships with various brands, such as Bill My Parents, ISX(TM) (Instant Scoring Experience), and DTA Rogue Status (with musician Travis Barker).
'Wild Grinders', a fictional cartoon skate crew, is Dyrdek's venture into toys based on him and his group of childhood skateboarding friends. The line consists of six characters.
Dyrdek also created the iSX, Instant Scoring Experience, which he hopes will revolutionize the way skate competitions are held. He is the creator of the Street League Skateboarding - a professional skateboarding contest.
Dyrdek also has a TAG Body Spray scent called Make Moves. A fraction of the profit will go to his charity organization, The Rob Dyrdek Foundation.
Dyrdek has also partnered with Chevrolet for the launch of the new Chevy Sonic. As part of the launch campaign, he performed a "kickflip" with a Sonic (a full 360 degree rotation of the vehicle) over the world's largest skateboard (on record), which he also created. He performed the stunt at Six Flags Magic Mountain.
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