Nicknames
Many businesses and organizations adopted "Star City" in their names, after the Mill Mountain Star. The older "Magic City" is still used, most prominently by Roanoke's Ford dealership. The city's original name of "Big Lick" is often used in whimsical contexts.
Roanoke's status as the largest city in a mountainous area led to the nickname "Capital of the Blue Ridge".
Read more about this topic: Roanoke, Virginia