Roanoke, Virginia - Economy

Economy

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Roanoke's economy developed around the Norfolk and Western Railroad, with a strong emphasis on manufacturing. Roanoke's economic history also includes Sun Belt characteristics as it was once a center for the garment industry. Surrounding areas have traditionally relied on traditional industries of the rural South such as textiles and furniture manufacturing, which have lost jobs to offshore outsourcing. Despite Virginia's being a right to work state, unions have traditionally represented workers at many large employers in the Roanoke area and southwest Virginia.

Roanoke was formerly the headquarters of Norfolk and Western Railway until its merger with the Southern Railway created the Norfolk Southern Railway in 1982. Norfolk Southern continues to operate its marketing headquarters and some maintenance facilities in Roanoke. Wachovia Bank, then known as First Union, acquired Roanoke based Dominion Bank in 1993 and maintains an operations and customer service center in Roanoke. Other firms have been acquired by companies headquartered elsewhere, including such as Roanoke Electric Steel and architectural and engineering firm Hayes, Seay, Mattern and Mattern, (HSMM) which has been acquired by the multi-national conglomerate AECOM. Roanoke's rates of economic and population growth have been less than the state and national averages since the 1960s. The immediate Roanoke area has a low unemployment rate, but a brain drain of workers unable to find satisfactory employment and underemployment are sometimes cited as explanations.

The City of Roanoke has created initiatives to address the brain drain of the region such as a database to match job seekers who wish to reside in the Roanoke area with employers looking for candidates. Additionally, a career and lifestyle fair has been held shortly after Christmas in recent years to show the professional and social opportunities in the area to those visiting family for the holidays. Also, organizations of young professionals such as Valley Forward and Newva Connects have emerged.

However, Roanoke's economy has areas of strength. The city is the health care and retail hub of a large area, driving the expansion of Carilion Health System and Valley View Mall. Advance Auto Parts is headquartered in Roanoke and has expanded through the acquisition of other chains to become one of the largest auto parts retailers in the country. Norfolk Southern remains a major employer. FreightCar America hired several hundred persons to assemble rail cars in shops leased from Norfolk Southern and has closed a plant in Johnstown, Pennsylvania in part because of the lower costs for the Roanoke facility. Recently though, the company laid off its Roanoke employees and said it plans to temporarily close the plant. The corporate office of Virginia Transformer Corporation (the leading transformer manufacturing company of USA) is situated in this city. General Electric and TMEIC GE manufacture large drive systems for electrical generation stations and factories at their joint facility in Salem. ITT manufactures night vision goggles at its plant in Roanoke County, and some of its employees have started other firms such as Optical Cable Corporation. The proximity of automotive assembly plants in the South has attracted manufacturers including Dynax, Koyo, Metalsa, and Yokohama, formerly Mohawk Tire. Roanoke's location allows for delivery within one day to most markets in the southeast, northeast, mid-atlantic, and Ohio Valley, which has made it a distribution center for such companies as Orvis, Elizabeth Arden, and Hanover Direct. United Parcel Service (UPS) maintains a major facility at the Roanoke Regional Airport. While the city of Roanoke has lost population, suburbs in Roanoke County, southern Botetourt County, and areas of Bedford County and Franklin County near Smith Mountain Lake have grown.

Kroger operates its Mid-Atlantic regional offices at 3631 Peter's Creek Road NW in Roanoke.

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