Ripoff Report - Background

Background

The Ripoff Report allows users over the age of 14 to post free, un-moderated and uncorroborated complaints known as 'reports' which contain details of the user's experience with the company or individual listed in the report. The site requires users to create an account which includes an unconfirmed email address before reports can be submitted. According to the site's Terms of Service, users are required to affirm that their reports are truthful and accurate, but the site admits that it neither investigates, confirms or corroborates the accuracy of submissions. Ripoff Report has more than 1 million pages indexed on Google.

Companies who have been named in a report may choose to respond by submitting a 'rebuttal' which explains their side of the story. Like reports, rebuttals may be posted for free by anyone with a user account. Posting a rebuttal results in the complaint achieving a higher position in Google search results. The reports are configured to display the complaint in the search result summary, and not the rebuttal. According to the website, Ripoff Report may limit the number of rebuttals filed per-report and may decline to publish, or censor, rebuttals in certain cases.

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