Media Career
Ardon began his media career at the State's daily paper, The West Australian, where he was Cadet Journalist of the Year in 1977. In 1978 he made the move to electronic broadcasting, joining television station TVW-7 as a news journalist. By the end of the year he was also acting as relief newsreader and was rapidly promoted from the minor weekend bulletins to a regular weeknight news presenter role.
His time as a journalist at the Seven Network has seen him cover a number of significant stories, from the Gulf War of 1990-91 to the Bali Bombings of 2005 and the subsequent Amrozi bin Nurhasyim trial. When leaving Perth Airport for the Gulf War story, he asked a Customs Officer if covering the "Frede" before "rick" on his passport was OK. An airport employee who misheard the story told local media, with subsequent comic misreporting of "a new passport being issued" and Ardon "being detained".
Other overseas assignments include the Monaco Grand Prix and the Cannes Film Festival. During the Sydney Olympics in 2000 Ardon presented the news to Western Australians from the Olympic Stadium. His on-screen work has been rewarded with 10 Logie Awards as Western Australia's Most Popular TV Personality. In addition to his news-presenting role he has also written/produced three documentaries for the station.
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