Return of The Spice Girls - Background

Background

On 28 June 2007 the Spice Girls held a press conference at The O2 in London, formally announcing their intention to reunite as a group, a plan that had long been speculated by the media. During the press conference, the group laid out their plans to embark on a world concert tour that would be seen as a celebration of the group's history and a final farewell to fans. Initially eleven dates were announced and spanned North America, Europe, Asia, Oceania, Africa and South America and fans were informed that they had to pre-register for tickets on the group's website. On 30 September, the successful applicants for the Los Angeles, Las Vegas, Vancouver and London concerts were informed of how they could purchase their tickets, via email and text alerts, from valid ticket vendors. Demand was so high that many dates quickly sold out and three new dates in London were immediately announced after the first date at The O2 Arena sold out in only 38 seconds.

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