Format and Branding
Retro Hit Radio enjoys a diverse music playlist centered around the 1980s and 1990s. The music heard is mostly upbeat, and plays a genre-crossing mix of CHR music of the time, including pop, rock, soul, dance and early electronic, old school hip hop, power ballads, post-punk, new wave, grunge, college rock, brit-pop, indie, disco, and breakdance. Whilst this marks a similarity toward being a Jack format, the span of decades is less broad and measurably more hits-based in comparison.
The music library and music playlists reflect what was played on New Zealand, Australian, United Kingdom, and American radio stations of the era, and are key to the library of 'hits'. Promotional radio edits were sourced and used for broadcast, to present an accurate re-creation of the era. The energy and presentation of the station was loosely modeled on that of the then top rating Auckland radio stations Radio Hauraki, 89FM and Magic 91FM circa 1985 - 1992.
The radio station was identified on air by a mix of short produced elements. There are also jingles, sung by Auckland based singer Charene Clarke. Retro Hit Radio also branded itself by employing a corporate voice for Promotional Trailers. Phil Braithwaite (Counties-Manukau Radio/Times FM) was the original corporate voice from 2004 to mid-2006, and Dan Bernstone (ZM Network/More FM) from 2006 onward. These promotional trailers detailed features - such as time specific shows (appointment listening), website information, music branding and contact information.
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