The Supermarkets
REMA 1000 supermarkets are known for not spending large sums on aesthetics. As a matter of fact one of the chain’s slogans is “The simple is often the best” (Norwegian: “Det enkle er ofte det beste”) and this reflects on the layout concept in the supermarkets. Products are mostly positioned by crate or even by pallet to save the cost of positioning them in a more attractive way, a strategy not unique to REMA. It’s still REMA 1000’s official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping.
Read more about this topic: REMA 1000