Religious Broadcasting - Funding

Funding

Financially, US channels tend to fare a lot better than UK based ones. The American concept of asking viewers to donate money to a channel to keep it going on air is considered more culturally acceptable than in the UK; as a result more money is raised this way. There used to be no advertising revenue model – the traditional method of running commercial TV in the UK – that worked for religious TV channels. The UK government's Broadcasting Act 1990 allowed ownership of broadcasting licences by religious organisations and their officers and those who controlled them in some circumstances; this had previously not been allowed.

Religious channels aimed at a UK audience could get around this previous restriction by basing themselves offshore, often in a European country that permits asking viewers for money on air. Stations may appear to be based in the UK, but actually broadcast from another country. However Ofcom since lifted the restriction, and channels with UK licences can now ask for funds on air.

The other primary method for raising funds to run religious channels is to accept paid advertising. Traveling preachers and large churches and ministries often set up a TV department filming what they do; they then buy slots on TV channels to show their programmes. Often the same programme from an organization is shown on several channels at different times as they buy slots. The vast majority of organizations which do this are US-based. In the UK this tends to make Christian TV channels appear to be US-based, as most material originates there. Some UK TV channels have invested in making programmes to complement advertising, most notably GOD TV and Revelation TV.