Logo
The RELIANCE logo was launched in 2006 by group brand ambassador Amitabh Bachchan. The Reliance Apex conveys the urge for progress. Blue represents stability and Red represents dynamism. Other brand ambassadors of companies are Hrithik Roshan, Anushka Sharma for Reliance Communication, Abhishek Bachchan and Sonu Nigam for Big 92.7 FM. Earlier Virender Sehwag used to be the brand ambassador of Reliance Communication then known as Reliance Infocom. Reliance Mobile is also the main sponsor of ICC Cricket World Cup and ICC World Twenty20 Cricket tournaments.
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