Red Mango - Expansion

Expansion

After opening their first store in California, Red Mango opened stores in Nevada, Utah, Washington, and New York. One year after the first store opened in Los Angeles, Red Mango opened 30 new stores. By the end of 2009, Red Mango had 60 stores in operation.

In the summer of 2010, Red Mango added 22 varieties of smoothies to their menu. They changed their signage to “Red Mango: Yogurt & Smoothies,” with Kim noting "it's really a fundamental shift of how we are defining ourselves in the business, away from the frozen-yogurt shop and really one that sells yogurt and yogurt-based products and smoothies." By the end of 2010, Red Mango awarded agreements for 147 locations and opened 62 new stores, bringing the total number of locations to 100. They were named #4 on Restaurant Business Magazine’s “Future 50” list of the fastest-growing chains in 2010. Red Mango plans to double their locations in 2011 and are currently on track to open 24 more stores in the first quarter alone.

In May 2012, the Dallas-based company entered into an agreement with Mexican theater chain Cinemex to introduce Red Mango products to Mexico. US expansion is planned to triple within a couple years.

They open many of their stores near college campuses, with Kim noting that "we found that nutritional awareness is very high near and around college campuses, so we decided to aggressively grow onto campuses by opening on them or near them." About 70% of Red Mango’s buyers are women.