Image and Marketing
Red Bull have been very vocal about wanting to make F1 'fun' again. One way in which they went about doing that was by employing Mark Gallagher, who was head of marketing for nine years at Jordan, itself an exciting brand in the late 1990s. Red Bull also started The Red Bulletin, a satirical magazine that is released four times per race weekend and distributed to the paddock and to members of the public from behind the main grandstand at each track.
In the 2006 Monaco Grand Prix, they supported the movie Superman Returns, which continues the line of marketing events begun by the Star Wars: Episode III promotion of 2005 (in the 2005 race, the pit crew dressed up as clone troopers) and the Ocean's Twelve promotion of 2004 when the team ran under the Jaguar Racing banner. When David Coulthard finished third in the 2006 race, he donned a Superman cape for his appearance on the podium.
Read more about this topic: Red Bull Racing
Famous quotes containing the word image:
“The vice named surrealism is the immoderate and impassioned use of the stupefacient image or rather of the uncontrolled provocation of the image for its own sake and for the element of unpredictable perturbation and of metamorphosis which it introduces into the domain of representation; for each image on each occasion forces you to revise the entire Universe.”
—Louis Aragon (1897–1982)