Reciprocity (social Psychology) - Concessions

Concessions

It may be a motivation for returning favors from others. A form of reciprocity is "reciprocal concessions," in which the requester lowers his/her initial request, making the respondent more likely to agree to a second request. The respondent agrees because the requester has lowered his/her request, making a concession to the respondent. The respondent then experiences the social obligation to make a concession in kind back to the requester, and thus agrees to the second, lower request. An example provided by Robert Cialdini in Influence: Science and Practice is a young boy asking Cialdini to purchase circus tickets (the initial request). When Cialdini declined, the boy lowered or "conceded" his request to merely buying some candy bars. Cialdini, seeing that the boy has made a concession, feels obligated to "return the favor" (reciprocate) and agrees to this second request.

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Famous quotes containing the word concessions:

    The Germans are called brutal, the Spanish cruel, the Americans superficial, and so on; but we are perfide Albion, the island of hypocrites, the people who have built up an Empire with a Bible in one hand, a pistol in the other, and financial concessions in both pockets. Is the charge true? I think it is.
    —E.M. (Edward Morgan)

    The admission of Oriental immigrants who cannot be amalgamated with our people has been made the subject either of prohibitory clauses in our treaties and statutes or of strict administrative regulations secured by diplomatic negotiations. I sincerely hope that we may continue to minimize the evils likely to arise from such immigration without unnecessary friction and by mutual concessions between self-respecting governments.
    William Howard Taft (1857–1930)

    Nor is any evidence to be found, either in History or Human Nature, that nations are to be bribed out of a spirit of encroachment and aggression, by humiliations which nourish their pride, or by concessions that extend their resources and power.
    James Madison (1751–1836)