Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1998 under the title Real American Heroes consisted of 12 spots. To date over 200 installments have been made. In 2001 the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light is not officially distributed in the UK). The UK version maintained the same one minute format. In 2003, thirty second abbreviated versions were produced for US Television. Anheuser-Busch is reported to have spent $38 million per year airing just the radio version.
Read more about Real Men Of Genius: Sequence, 2001/2 Redaction and Renaming, Release and Reception, Demise, List of Commercials
Famous quotes containing the words real, men and/or genius:
“I find that principles have no real force except when one is well fed.”
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“The more intelligent one is, the more men of originality one finds. Ordinary people find no difference between men.”
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“Genius is always sufficiently the enemy of genius by over- influence. The literature of every nation bear me witness. The English dramatic poets have Shakespearized now for two hundred years.”
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