Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1998 under the title Real American Heroes consisted of 12 spots. To date over 200 installments have been made. In 2001 the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light is not officially distributed in the UK). The UK version maintained the same one minute format. In 2003, thirty second abbreviated versions were produced for US Television. Anheuser-Busch is reported to have spent $38 million per year airing just the radio version.
Read more about Real Men Of Genius: Sequence, 2001/2 Redaction and Renaming, Release and Reception, Demise, List of Commercials
Famous quotes containing the words real, men and/or genius:
“But with some small portion of real genius and a warm imagination, an author surely may be permitted a little to expand his wings and to wander in the aerial fields of fancy, provided ... that he soar not to such dangerous heights, from whence unplumed he may fall to the ground disgraced, if not disabled from ever rising anymore.”
—Sarah Fielding (1710–1768)
“The men who carry their points do not need to inquire of their constituents what they should say, but are themselves the country which they represent: nowhere are its emotions or opinions so instant and so true as in them; nowhere so pure from a selfish infusion.”
—Ralph Waldo Emerson (1803–1882)
“Since when was genius found respectable?”
—Elizabeth Barrett Browning (1806–1861)