Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1998 under the title Real American Heroes consisted of 12 spots. To date over 200 installments have been made. In 2001 the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light is not officially distributed in the UK). The UK version maintained the same one minute format. In 2003, thirty second abbreviated versions were produced for US Television. Anheuser-Busch is reported to have spent $38 million per year airing just the radio version.
Read more about Real Men Of Genius: Sequence, 2001/2 Redaction and Renaming, Release and Reception, Demise, List of Commercials
Famous quotes containing the words real, men and/or genius:
“Shakespeare carries us to such a lofty strain of intelligent activity, as to suggest a wealth which beggars his own; and we then feel that the splendid works which he has created, and which in other hours we extol as a sort of self-existent poetry, take no stronger hold of real nature than the shadow of a passing traveller on the rock. The inspiration which uttered itself in Hamlet and Lear could utter things as good from day to day, for ever.”
—Ralph Waldo Emerson (1803–1882)
“No man who knows aught, can be so stupid to deny that all men naturally were born free.”
—John Milton (1608–1674)
“Atheism..., that bugbear of women and fools, is the very top and perfection of free-thinking. It is the grand arcanum to which a true genius naturally riseth, by a certain climax or gradation of thought, and without which he can never possess his soul in absolute liberty and repose.”
—George Berkeley (1685–1753)