Real Canadian Superstore - Relationship With Other Loblaw Banners

Relationship With Other Loblaw Banners

There are currently no Superstore locations as such in Atlantic Canada or Quebec. However, in recent years, and particularly since 2008, Atlantic Superstore in the Maritimes and Dominion in Newfoundland and Labrador, both also owned by Loblaw, have adopted similar store formats and a similar marketing approach to RCSS. In Quebec, Maxi and Co. and some larger Loblaws locations fill the void. It is not clear whether Loblaw intends to eventually rebrand these stores to create a national "Superstore" chain.

As well, there are a handful of large-format Loblaws and Zehrs stores in Ontario – including certain locations in Markham, Ottawa, and Kitchener – which closely replicate the selection of food and general merchandise available at Superstores. Most of these locations were built around the same time as the first Ontario Superstores, but nevertheless chose to use older brand names.