Advertising
The brand marked its first association with the arts in 1983 when it launched its Amadeus advertising campaign in conjunction with Milos Foreman’s motion picture of the same name. From that moment, almost all collection names were to be music-inspired.
In 1989, the brand shots its Eternity advertising campaign in Iceland and associated a new slogan to it: ‘When time is creation’. The campaign displayed watches through water, earth, wind and fire.
The Precision Movements campaign shot in 1994 is probably one of the most popular as it was directed by John Booth and shot by acclaimed photographer Lois Greenfield. It portrayed dancers in mid-air symbolising the essence of the campaign. This campaign was awarded the 1995 London International Advertising Award. It consolidated RAYMOND WEIL's image as a Brand committed to the arts.
The Celebrate the Moment advertising campaign is launched in 1998 and emphasised Raymond Weil Genève’s attachment to music, art and culture.
The Time to Celebrate campaign was launched in 2003. It focused on the timepieces and placed them against black backgrounds and hard shadows.
2005 saw the partnership between Raymond Weil Genève and actress Charlize Theron who became the ambassador of the brand for a few months.
The new Nabucco campaign and slogan Independence is a State of Mind were released in 2007. The campaign reveals the determination of the Nabucco man in his choice of independence and freedom.
Precision is my inspiration (2011) is the latest advertising campaign created by the brand and depicts a man and a woman in a rich musical universe. It was shot at the Victoria Hall in Geneva. The brand abandoned its Independence is a State of Mind slogan in favour of a new one: Precision is My Inspiration.
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Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)