History
The strategy of American Motors President, George W. Romney, was to avoid a head-to-head battle with the domestic Big Three automakers (General Motors, Ford, and Chrysler) by focusing AMC on cars that were smaller than the "standard" models in the marketplace. The "legacy" large-sized Nash and Hudson models were suffering from dwindling sales. The 1956 model year four-door Rambler models were completely redesigned, and in 1957, the Rambler was established as a separate marque. The Rambler Rebel debuted as a special model in the Rambler line showcasing AMC's big new V8 engine for the 1957 model year. The AMC engine evolved because component sharing relationships with Packard were terminated and AMC developed and manufactured a V8 engine in-house.
The 1957 Rambler Rebel became the first factory-produced lightweight muscle car.
Read more about this topic: Rambler Rebel
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