Background
The band made the decision to first issue the album free with The Mail on Sunday. More than 2.4 million copies of the album were given away free, which represented a 300,000 copy increase from the paper's average circulation. Singer Tom Fletcher revealed the strategy: "We get to put it into almost three million homes, which is an incredible opportunity for us. Hopefully the three million people will all enjoy the music and they'll decide to see us when we go on tour." Mail on Sunday managing director Stephen Miron said both "the band and the paper were very happy with the sale". The album was officially released in shops on 22 September 2008. Compared to The Mail on Sunday version, this version contained four extra tracks, but removes the single "The Heart Never Lies". This edition also includes a bonus DVD and a 32-page booklet. On 29 September 2008, British chain Woolworths issued an exclusive version with three bonus acoustic tracks. On 8 December 2008, a single disc version of the album was released, removing the bonus DVD and the song lyrics in the booklet. At this point, the 'deluxe version' was discontinued. In Japan, the album was available with three different covers, as way of an incentive to collect all three editions. Each edition also contained a different bonus track or DVD feature.
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