Current Market Situation
There have been many changes and alterations in the international media market in recent years. One notable change is the move to new media and online content, such as digital radio, digital television, podcasting, and vodcasting.
Of the key markets that Radio Australia operates in, each market segment is at different stages of growth and requires marketing information specific to those markets for sustainable strategic plans to be developed that focus on product, packaging, placement, and promotion.
There are two key industry wide trends that affect the nature of Radio Australia’s operations:
- Technology changes: changes within the radio/media broadcasting industry means that Radio Australia now faces greater competition, as the number of delivery platforms has increased;
- Asian and Pacific affluence: deregulated media environments across Southeast Asia, together with greater wealth and education, continue to drive the demand for diversified content, such as English lessons, and more defined information about Australian life or stronger understanding of Australian perspectives in issues.
Read more about this topic: Radio Australia
Famous quotes containing the words current, market and/or situation:
“I have come to believe ... that the stage may do more than teach, that much of our current moral instruction will not endure the test of being cast into a lifelike mold, and when presented in dramatic form will reveal itself as platitudinous and effete. That which may have sounded like righteous teaching when it was remote and wordy will be challenged afresh when it is obliged to simulate life itself.”
—Jane Addams (1860–1935)
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)
“There had been no thievery or venality. We had all simply wandered into a situation unthinkingly, trying to protect ourselves from what we saw as a political problem. Now, suddenly, it was like a Rorschach ink blot: others, looking at our actions, pointed out a pattern that we ourselves had not seen.”
—Richard M. Nixon (1913–1994)