Current Market Situation
There have been many changes and alterations in the international media market in recent years. One notable change is the move to new media and online content, such as digital radio, digital television, podcasting, and vodcasting.
Of the key markets that Radio Australia operates in, each market segment is at different stages of growth and requires marketing information specific to those markets for sustainable strategic plans to be developed that focus on product, packaging, placement, and promotion.
There are two key industry wide trends that affect the nature of Radio Australia’s operations:
- Technology changes: changes within the radio/media broadcasting industry means that Radio Australia now faces greater competition, as the number of delivery platforms has increased;
- Asian and Pacific affluence: deregulated media environments across Southeast Asia, together with greater wealth and education, continue to drive the demand for diversified content, such as English lessons, and more defined information about Australian life or stronger understanding of Australian perspectives in issues.
Read more about this topic: Radio Australia
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“Reputation runs behind the current state of affairs.”
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“When General Motors has to go to the bathroom ten times a day, the whole country’s ready to let go. You heard of that market crash in ‘29? I predicted that.... I was nursing a director of General Motors. Kidney ailment, they said; nerves, I said. Then I asked myself, “What’s General Motors got to be nervous about?” “Overproduction,” I says. “Collapse.””
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“When the situation is, what we would wish, nothing is so ill- timed as to hint at the circumstances which make it so: you thank Fortune ... you had reason—the heart knew it, and was satisfied; and who but an English philosopher would have sent notices of it to the brain to reverse the judgment?”
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