Current Market Situation
There have been many changes and alterations in the international media market in recent years. One notable change is the move to new media and online content, such as digital radio, digital television, podcasting, and vodcasting.
Of the key markets that Radio Australia operates in, each market segment is at different stages of growth and requires marketing information specific to those markets for sustainable strategic plans to be developed that focus on product, packaging, placement, and promotion.
There are two key industry wide trends that affect the nature of Radio Australia’s operations:
- Technology changes: changes within the radio/media broadcasting industry means that Radio Australia now faces greater competition, as the number of delivery platforms has increased;
- Asian and Pacific affluence: deregulated media environments across Southeast Asia, together with greater wealth and education, continue to drive the demand for diversified content, such as English lessons, and more defined information about Australian life or stronger understanding of Australian perspectives in issues.
Read more about this topic: Radio Australia
Famous quotes containing the words current, market and/or situation:
“We hear the haunting presentiment of a dutiful middle age in the current reluctance of young people to select any option except the one they feel will impinge upon them the least.”
—Gail Sheehy (b. 1937)
“But the nomads were the terror of all those whom the soil or the advantages of the market had induced to build towns. Agriculture therefore was a religious injunction, because of the perils of the state from nomadism.”
—Ralph Waldo Emerson (1803–1882)
“Men and women are brothers and sisters; they are not of different species; and what need be obtained to know both, but to allow for different modes of education, for situation and constitution, or perhaps I should rather say, for habits, whether good or bad.”
—Samuel Richardson (1689–1761)