Current Market Situation
There have been many changes and alterations in the international media market in recent years. One notable change is the move to new media and online content, such as digital radio, digital television, podcasting, and vodcasting.
Of the key markets that Radio Australia operates in, each market segment is at different stages of growth and requires marketing information specific to those markets for sustainable strategic plans to be developed that focus on product, packaging, placement, and promotion.
There are two key industry wide trends that affect the nature of Radio Australia’s operations:
- Technology changes: changes within the radio/media broadcasting industry means that Radio Australia now faces greater competition, as the number of delivery platforms has increased;
- Asian and Pacific affluence: deregulated media environments across Southeast Asia, together with greater wealth and education, continue to drive the demand for diversified content, such as English lessons, and more defined information about Australian life or stronger understanding of Australian perspectives in issues.
Read more about this topic: Radio Australia
Famous quotes containing the words current, market and/or situation:
“What in fact have I achieved, however much it may seem? Bits and pieces ... trivialities. But here they won’t tolerate anything else, or anything more. If I wanted to take one step in advance of the current views and opinions of the day, that would put paid to any power I have. Do you know what we are ... those of us who count as pillars of society? We are society’s tools, neither more nor less.”
—Henrik Ibsen (1828–1906)
“The market came with the dawn of civilization and it is not an invention of capitalism.... If it leads to improving the well-being of the people there is no contradiction with socialism.”
—Mikhail Gorbachev (b. 1931)
“The situation is that of him who is helpless, cannot act, in the event cannot paint, since he is obliged to paint. The act is of him who, helpless, unable to act, acts, in the event paints, since he is obliged to paint.”
—Samuel Beckett (1906–1989)