Psychology of Smell
Rachel Herz has been conducting research on smell, emotion and cognition since 1990. Her research has shown how odor-evoked memory is emotionally unique compared to other kinds of memory experiences, how emotional associations can change odor perception, and how odors can be conditioned to emotions and subsequently influence motivated behavior. Her work also deals with how language can affect odor perception and her laboratory has empirically demonstrated the first instance of olfactory illusions created by words alone. A third area of her research concerns the role of body-odor and fragrance in heterosexual attraction. Theoretically guided by perspectives from cognitive psychology and evolutionary biology, Rachel uses psychophysical, self-report, cognitive-behavioral and neurological techniques, including functional magnetic resonance imaging (fMRI), to investigate these topics.
Read more about this topic: Rachel Sarah Herz
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My mouth it is full cold, Margret,
It has the smell now of the ground;
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—Unknown. Clerk Saunders (l. 109–116)