Music Video
The music video is directed by Marcus Adams. It features a Kubrick-type of science lab where gynoid technicians (Aimee Bramall, Emma Wharton, Lauren Ridealgh, and Anchelique Mariano) create multiple androids (Spanish dance student Arran García).
The video is available in two versions, a regular cut and late-night one with extended footage. For every android they create, they test its reaction to the gynoids stripping; the first android has a meltdown; the second flirts with a male doctor (a cameo of Fedde le Grand) instead of looking at the girls; the third time it works, but he discovers that he is a robot instead of human so he escapes, causing a system shutdown protocol to be activated, shutting down everything including him and the gynoids.
The video was filmed in the vacant offices of, what used to be, the headquarters of the Safeway supermarket chain at Hayes, Hillingdon. The building in which the android is built was the mainframe operations room, refurbished by the supermarket before its demise, at an estimated £5M. The alphanumeric grid layout of the room, used to record cable and pipework, can be seen as the android is built. The rest of the video is shot in the building, known as Safeway 2, formerly holding IT functions. It is now used by Rackspace hosting.
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