History and Origins
The company was founded as "Push Button Limited" in 2002 by former executives of BSkyB Sheila Creak, and Paula Byrne (who remains Managing Director).
Prior to setting up Pushbutton, Paula Byrne led the team responsible for delivering interactive applications and services on the Open.... interactive television platform, which subsequently evolved into Sky Active after Sky bought out the other partners in the Open.... venture (BT, Matsushita, and HSBC).
In 2004, James Cumberbatch, also ex-BSkyB joined the company as Development Director, and became a co-owner of the company; in the same year the company established a design studio in Brighton. Since then more ex-BSkyB staff have been added to the development and design teams, and the company has branched out into interactive advertising, and the creation of complete interactive services for the likes of National Geographic Channel and Disney Channel UK.
In 2007 the company relocated operations from Brighton to Carlisle Street in Soho. Their main offices moved again early in 2008 to St John Street in Smithfield, London. They have a separate administrative office in Harpenden.
From 2007 to 2010 Pushbutton won some large pitches including work for Disney, National Geographic, Foxtel (Australia), Diagio, Sky, BBC, ITV and Camelot.
On 22 March 2011, Pushbutton released two new products. pbRemote and pbTV.
On 23 March 2011, Pushbutton announced a new partnership with US music streaming site Grooveshark.
On 28 July 2011, Pushbutton was acquired by Amazon.com
Read more about this topic: Pushbutton
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