Pure Via
PureVia is a stevia-based low calorie sugar substitute developed jointly by Pepsico and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.
It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.
Read more about Pure Via: Ingredients and Safety, Food Ingredient
Famous quotes containing the word pure:
“So Lycidas sunk low, but mounted high
Through the dear might of him that walk’d the waves,
Where other groves and other streams along
With nectar pure his oozy locks he laves
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In the bless’d kingdoms meek of joy and love.
There entertain him all the saints above
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And wipe the tears for ever from his eyes.”
—John Milton (1608–1674)