Pure Via
PureVia is a stevia-based low calorie sugar substitute developed jointly by Pepsico and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.
It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.
Read more about Pure Via: Ingredients and Safety, Food Ingredient
Famous quotes containing the word pure:
“The pure products of America go crazy—mountain folk from Kentucky or the ribbed north end of Jersey with its isolate lakes and valleys, its deaf-mutes, thieves.”
—William Carlos Williams (1883–1963)