Pure Shores - Music Video and Promotion

Music Video and Promotion

The music video is set on a beach and features clips from The Beach movie. The video was filmed on Holkham beach in Norfolk, England. It featured the girls walking by the beach at night, with various camera effects. Scenes were also filmed in a jungle-esque house with bamboo and trees. On 8 May 2000, the video won the Loaded Award as best single of the year.

The group performed the song at the 2000 MTV Europe Music Awards, and at the World Sports Awards in 2000. It was also performed in Top of the Pops. In 2002, Osymyso sampled the song on his album Intro-Inspection (2002). The band then performed a live version of the song at the BBC Live with Jools Holland Shows. The song was played with just a piano and a drum set.

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