Reception
Puppy Bowl aired on February 6, 2005. Puppy Bowl II averaged 690,000 viewers for its broadcast on February 5, 2006 (a 230 percent increase over Puppy Bowl I). Five million people in total watched Puppy Bowl II over its three airings. Puppy Bowl III, which aired on February 4, 2007, increased that number by 120 percent to 7.5 million viewers, for a total increase of 360 percent from its first airing in 2005. Puppy Bowl IV, which aired on Animal Planet on February 3, 2008, had more than 8 million viewers for all its broadcasts. It was also the first Puppy Bowl broadcast in high definition. Puppy Bowl V aired on February 1, 2009. Puppy Bowl VI aired on February 7, 2010, and a record 1.1 million viewers watched the first broadcast alone. Puppy Bowl VII aired on February 6, 2011 with a total of 9.2 million viewers over the twelve hours it was aired. The actual premiere drew 1.7 million viewers, up 60 percent from last year. Puppy Bowl VII in 2011 had a total 9.2 million estimated viewers for all airings. Puppy Bowl VIII aired on February 5, 2012. This airing was the second most-watched social television program in America, with more than 10 million viewers over five airings. This included an increase of 17 percent in ratings in its target demographic group (adults age 25-to-54). More than 200,000 Puppy Bowl-related tweets were made on that day. Puppy Bowl IX aired on February 3, 2013.
Advertising revenue for the 2013 show is up 19 percent over 2012, and has drawn a number of new advertisers. For the first time, Animal Planet has allowed commercial branding of its "stadium." It will be referred to throughout the program as the "Geico Puppy Bowl Stadium".
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Famous quotes containing the word reception:
“To aim to convert a man by miracles is a profanation of the soul. A true conversion, a true Christ, is now, as always, to be made by the reception of beautiful sentiments.”
—Ralph Waldo Emerson (1803–1882)
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)