Pullip - Releases

Releases

New editions of Pullip dolls are released on a monthly basis. Additional limited-release exclusives are sold occasionally. Each has a unique name with distinct face make-up, hair, outfit, accessories, and box.

Between 2003 and 2010 there have been over 100 Pullip doll releases. The regular monthly releases of Pullip are 'limited' in that only a certain amount are made, this number is known only by the manufacturer.

Occasionally a limited release exclusive Pullip will be made in a quantity between 300 and 20000, and sold in addition to the regular monthly release. Some stores that have had exclusives are Toys-R-Us Japan (Enjoy Arietta and Carol), Magma Heritage (Singapore) Mitzi, Bianca and Oren, HauteDoll (Haute New York and LA) (U.S.), TBS shop (Japan), and pullip.net (Korea). The limited sales exclusives came with a certificate showing their production number, until the September 2007 exclusives that did not include a certificate. In early 2006 with the release of Fall Purezza, Jun Planning announced that it would no longer make exclusive dolls due to the dolls cutting in on the demand of the regular releases. They apparently changed their mind in early 2007 with the release of the first U.S. store exclusive, Haute, by HauteDoll, which was later followed by multiple Japan exclusives.

Prior to 2006, Jun Planning released some editions that bore close resemblance to popular characters and celebrities but are not officially licensed. Fantastic Alice is similar to Disney's rendition of Alice in Wonderland. Rida bears resemblance to Nana. The Happy Birthday 2 doll set is a Native American Pullip named Sacagawea and Namu named Geronimo.

In anticipation of the 5th anniversary of Pullip, five dolls were released as part of the "Another Alice" limited edition set including Another Alice, Another Queen, Another King (Taeyang), Another Rabbit (Dal), and Another Clock Rabbit (Dal). These were inspired by Alice in Wonderland. Pullip collectors often refer to this set as the "Golden Alice" set. Their original release date (August 2007) was postponed in order to include the new eye-closing feature on the Another King Taeyang. Persons that ordered the complete set received a bonus flamingo figurine. Only 500 of each of these dolls were released.

In 2006, Jun Planning began releasing licensed Pullips of the characters from the anime/manga Rozen Maiden series. These were not limited sales with the exception of the final Rozen Maiden Pullip, Kirakishou (which was an exclusive to TBS/Japan). Several other collaboration Pullip dolls have or will be released including H. Naoto, Hello Kitty and My Melody from Sanrio, Rei Ayanami and Asuka Langley Soryu from Neon Genesis Evangelion, Grell, Sebastian and Ciel from Black Butler, and Angelique Limoges, Rayne, and Erenfried from Neo Angelique Abyss in 2007 through 2009. Holly is based on the character Holly Golightly (Audrey Hepburn) from the film Breakfast at Tiffany's, and Princess Ann is based on the character from Roman Holiday. Also Sabrina from the Hepburn movie Sabrina. The Rozen Maiden, Hello Kitty, Evangelion, Black Butler, Neo Angelique Abyss and H. Naoto editions are not exclusive or limited sales dolls but have higher prices than standard dolls due to licensing. A set of dolls was released in 2011 based on Vocaloid characters.