Economy
Puerto de la Cruz occupies a prominent place in the history of tourism of the islands. The export economy established by the European colonizers after the conquest in the 15th century generated large commercial and passenger movements for decades. The first foreign visitors quickly felt drawn to the beneficial qualities of the weather in the Taoro Valley.
Before mass tourism existed in Puerto de la Cruz, minority tourism catered for privileged elites who were interested in climatology, botany and the tranquility of the location. The proximity of the Canary Islands to Europe meant that travel for health reasons was a primary driver for launching modern tourism here.
At the beginning of the 19th century, the environment of Puerto de la Cruz meant that it attracted many researchers and exclusive high-class groups from Europe. At this stage Puerto de la Cruz was a leading cultural center accommodating many travellers and writers, including William Wilde and Alexander von Humboldt.
Puerto de la Cruz therefore gained an illustrious reputation in Europe, and when it came to the subsequent advent of modern tourism, the city was at an advantage compared with other tourist sites.
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—Calvin Coolidge (1872–1933)