Formation of Public Opinion
The formation of public opinion starts with agenda setting by major media outlets throughout the world. This agenda setting dictates what is newsworthy and how and when it will be reported. The media agenda is set by a variety of different environmental and newswork factors that determines which stories will be newsworthy.
Another key component in the formation of public opinion is framing. Framing is when a story or piece of news is portrayed in a particular way and is meant to sway the consumers attitude one way or the other. Most political issues are heavily framed in order to persuade voters to vote for a particular candidate. For example, if Candidate X once voted on a bill that raised income taxes on the middle class, a framing headline would read "Candidate X Doesn't Care About the Middle Class". This puts Candidate X in a negative frame to the news reader.
Social desirability is another key component to the formation of public opinion. Social desirability is the idea that people in general will form their opinions based on what they believe is the popular opinion. Based on media agenda setting and media framing, most often a particular opinion gets repeated throughout various news mediums and social networking sites, until it creates a false vision where the perceived truth is actually very far away from the actual truth.
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Famous quotes containing the words public opinion, formation of, formation, public and/or opinion:
“The private citizen, beset by partisan appeals for the loan of his Public Opinion, will soon see, perhaps, that these appeals are not a compliment to his intelligence, but an imposition on his good nature and an insult to his sense of evidence.”
—Walter Lippmann (1889–1974)
“Out of my discomforts, which were small enough, grew one thing for which I have all my life been grateful—the formation of fixed habits of work.”
—Elizabeth Stuart Phelps (1844–1911)
“It is because the body is a machine that education is possible. Education is the formation of habits, a superinducing of an artificial organisation upon the natural organisation of the body.”
—Thomas Henry Huxley (1825–1895)
“The Muse is mute when public men
Applaud a modern throne.”
—William Butler Yeats (1865–1939)
“The vain man does not wish so much to be prominent as to feel himself prominent; he therefore disdains none of the expedients for self-deception and self-outwitting. It is not the opinion of others that he sets his heart on, but his opinion of their opinion.”
—Friedrich Nietzsche (1844–1900)