Formation of Public Opinion
The formation of public opinion starts with agenda setting by major media outlets throughout the world. This agenda setting dictates what is newsworthy and how and when it will be reported. The media agenda is set by a variety of different environmental and newswork factors that determines which stories will be newsworthy.
Another key component in the formation of public opinion is framing. Framing is when a story or piece of news is portrayed in a particular way and is meant to sway the consumers attitude one way or the other. Most political issues are heavily framed in order to persuade voters to vote for a particular candidate. For example, if Candidate X once voted on a bill that raised income taxes on the middle class, a framing headline would read "Candidate X Doesn't Care About the Middle Class". This puts Candidate X in a negative frame to the news reader.
Social desirability is another key component to the formation of public opinion. Social desirability is the idea that people in general will form their opinions based on what they believe is the popular opinion. Based on media agenda setting and media framing, most often a particular opinion gets repeated throughout various news mediums and social networking sites, until it creates a false vision where the perceived truth is actually very far away from the actual truth.
Read more about this topic: Public Opinion
Famous quotes containing the words public opinion, formation of, formation, public and/or opinion:
“Our government rests in public opinion. Whoever can change public opinion, can change the government, practically just so much.”
—Abraham Lincoln (1809–1865)
“... the mass migrations now habitual in our nation are disastrous to the family and to the formation of individual character. It is impossible to create a stable society if something like a third of our people are constantly moving about. We cannot grow fine human beings, any more than we can grow fine trees, if they are constantly torn up by the roots and transplanted ...”
—Agnes E. Meyer (1887–1970)
“That for which Paul lived and died so gloriously; that for which Jesus gave himself to be crucified; the end that animated the thousand martyrs and heroes who have followed his steps, was to redeem us from a formal religion, and teach us to seek our well-being in the formation of the soul.”
—Ralph Waldo Emerson (1803–1882)
“Know that, on the right hand of the Indies, there is an island called California, very near to the Terrestrial Paradise, which was peopled with black women.... Their arms were all of gold.”
—For the State of California, U.S. public relief program (1935-1943)
“There is a hate layer of opinion and emotion in America. There will be other McCarthys to come who will be hailed as its heroes.”
—Max Lerner (b. 1902)