Formation of Public Opinion
The formation of public opinion starts with agenda setting by major media outlets throughout the world. This agenda setting dictates what is newsworthy and how and when it will be reported. The media agenda is set by a variety of different environmental and newswork factors that determines which stories will be newsworthy.
Another key component in the formation of public opinion is framing. Framing is when a story or piece of news is portrayed in a particular way and is meant to sway the consumers attitude one way or the other. Most political issues are heavily framed in order to persuade voters to vote for a particular candidate. For example, if Candidate X once voted on a bill that raised income taxes on the middle class, a framing headline would read "Candidate X Doesn't Care About the Middle Class". This puts Candidate X in a negative frame to the news reader.
Social desirability is another key component to the formation of public opinion. Social desirability is the idea that people in general will form their opinions based on what they believe is the popular opinion. Based on media agenda setting and media framing, most often a particular opinion gets repeated throughout various news mediums and social networking sites, until it creates a false vision where the perceived truth is actually very far away from the actual truth.
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Famous quotes containing the words public opinion, formation of, formation, public and/or opinion:
“The total collapse of the public opinion polls shows that this country is in good health. A country that developed an airtight system of finding out in advance what was in people’s minds would be uninhabitable.”
—E.B. (Elwyn Brooks)
“It is because the body is a machine that education is possible. Education is the formation of habits, a superinducing of an artificial organisation upon the natural organisation of the body.”
—Thomas Henry Huxley (1825–1895)
“That for which Paul lived and died so gloriously; that for which Jesus gave himself to be crucified; the end that animated the thousand martyrs and heroes who have followed his steps, was to redeem us from a formal religion, and teach us to seek our well-being in the formation of the soul.”
—Ralph Waldo Emerson (1803–1882)
“I am primarily engaged to myself to be a public servant of all the gods, to demonstrate to all men that there is intelligence and good will at the heart of all things, and even higher and yet higher leadings. These are my engagements; how can your law further or hinder me in what I shall do to men?”
—Ralph Waldo Emerson (1803–1882)
“Hardly a man in the world has an opinion upon morals, politics or religion which he got otherwise than through his associations and sympathies. Broadly speaking, there are none but corn-pone opinions. And broadly speaking, Corn-Pone stands for Self- Approval. Self-approval is acquired mainly from the approval of other people. The result is Conformity.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)