Effects
In 1981, the FFC reported that the health warning labels as mandated by the Public Health Cigarette Smoking Act had little effect on American smoking habits. Congress therefore passed the Comprehensive Smoking Education Act of 1984, requiring more specific health warnings.
The tobacco industry has begun to use a variety of other marketing tools and strategies to influence people and attract new customers. In particular, ads targeted to adolescents affect their perceptions on the image and function of smoking. In 1991, the Journal of the American Medical Association published a study showing that more children 5 and 6 years old could recognize Camel cigarettes' Joe Camel mascot than could recognize Mickey Mouse or Fred Flintstone. Camel increased its adolescent customer base dramatically, from less than 1% before 1988 to more than 13% in 1993. Tobacco sought protection from congress so they could all leave broadcasting together without violating any anti-trust laws. The only lawsuit that followed was from the broadcaster in an effort to keep tobacco advertising on television and radio.
Read more about this topic: Public Health Cigarette Smoking Act
Famous quotes containing the word effects:
“Consider what effects which might conceivably have practical bearings we conceive the object of our conception to have. Then our conception of these effects is the whole of our conception of the object.”
—Charles Sanders Peirce (1839–1914)
“One of the effects of a safe and civilised life is an immense oversensitiveness which makes all the primary emotions somewhat disgusting. Generosity is as painful as meanness, gratitude as hateful as ingratitude.”
—George Orwell (1903–1950)
“Upon the whole, necessity is something, that exists in the mind, not in objects; nor is it possible for us ever to form the most distant idea of it, consider’d as a quality in bodies. Either we have no idea of necessity, or necessity is nothing but that determination of thought to pass from cause to effects and effects to causes, according to their experienc’d union.”
—David Hume (1711–1776)