Prva HNL - Media Coverage

Media Coverage

In past, only one match in each round (derby match) was broadcasted on television. In the 2008–09 season there were some changes. Croatian national TV Network (HRT) started the new TV show Volim Nogomet (I Love Football), made in association with league's main sponsor T-Com. In the show, five matches were broadcasted combined on Sunday afternoons, while the derby match was on program at 20.15 CET, so viewers could watch all the matches. There were also experts in the studio, commenting on matches and other things non-related to football. Main initiator of the project was famous Croatian football player and then president of T-Com 1. HNL organisation Igor Štimac. Most of the clubs weren't satisfied with the scheduling of fixtures and demanded a move from Sunday afternoon to Saturday evening. This was done at the start of the following season and the only match played on Sunday was the derby match. However, during the mid-season project was cancelled and the old system with one broadcast per round was returned.

In November 2010, broadcasting rights were sold to marketing agency Digitel Komunikacije for a period of five years, beginning with 2011–12 season. After the negotiations fell through with public broadcasting television HRT, which covered Prva HNL for the past twenty seasons, Digitel signed a deal with T-Hrvatski Telekom. The matches are currently broadcasted on Arenasport, a cable television network, available to subscribers of MAXtv, IPTV solution from T-HT subsidiary T-Com. All matches involving Dinamo Zagreb, Hajduk Split, Rijeka and Slaven Belupo are broadcasted live every week. Derby game is broadcasted in the basic programming, while other matches are available through purchasing additional sports package. All highlights are displayed on Sunday evening in the basic programming.