NFC-based Systems
Near Field Communication (NFC) tags are embedded in the NFC Smart Poster, Smart Product, Smart Book. The tag has a RFID chip with an embedded command. The command can be to open the mobile browser on a given page or offer. Any NFC-enabled phone can activate this tag by placing the device in close proximity. The information can be anything from product details, special accommodation deals, and information on local restaurants.
The German drugstore chain, Budnikowsky, launched the first NFC-enabled Smart Poster in October 2011 which allowed train commuters to tap their phones on the poster to shop and find more information. in November 2011, Atria Books/Simon & Schuster launched the Impulse Economy, the first NFC-enabled Smart Book.
Proximity Marketing Strategy using NFC Technology has been widely adopted in Japan and uses pull rather than push marketing allowing the consumer the choice of where and when they receive marketing messages.
There are a number NFC-enabled phones entering the market spurred by NFC mobile wallet trials globally. NFC wallets include the Google Wallet and ISIS (mobile payment system). While mobile payment is the driver for NFC, proximity marketing is an immediate beneficiary in-market
Read more about this topic: Proximity Marketing
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