Prolat Entertainement is one of Puerto Rico's top talent agencies, show producers and entertainment representants.
Set up in the middle 1980s by actor, show host, comedian and producer Rafo Muniz, who is the son of Puerto Rican acting, comedy and show host legend Tommy Muñiz, Promotores Latinos began producing television and concert shows almost immediately. Most of its television shows went to WAPA-TV.
In 1989, Promotores Latinos hired former Menudo Xavier Serbia to host a television show named Control Remoto. MTV soon filed a lawsuit against both WAPA-TV and Promotores Latinos, citing that the likeness and name of their own show, Remote Control, was being used without proper consent. The show was promptly cancelled, and the lawsuit dropped.
In 1990, Promotores Latinos helped logistically with the production of Tommy Muñiz's Oscar nominated film, Lo que le Pasó a Santiago.
In 2002, international singer Olga Tañón, a very important figure in the world of Latin American music, left the company, but her absence was somewhat filled immediately with the signing of rising singer, Melina León and TV personality, Silverio Pérez.
Promotores Latinos has represented a very large number of well known entertainers in Puerto Rico, both local and international.
Now, ProLat is managing Puerto Rican Singer Gilberto Santa Rosa.
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