Promise Index and Financial Performance.
According to Brand Republic, the leading UK online business portal for the advertising, media, marketing and PR industries, there is a direct correlation between the promise gap and financial performance. In 2006 the average growth rate for brands with negative gaps was 2.8% in the past year, while the average growth rate for brands with positive gaps was 10.5%.
Read more about this topic: Promise Index
Famous quotes containing the words promise, index, financial and/or performance:
“Love is free; to promise for ever to love the same woman is not less absurd than to promise to believe the same creed; such a vow in both cases excludes us from all inquiry.”
—Percy Bysshe Shelley (1792–1822)
“Exile as a mode of genius no longer exists; in place of Joyce we have the fragments of work appearing in Index on Censorship.”
—Nadine Gordimer (b. 1923)
“A theory of the middle class: that it is not to be determined by its financial situation but rather by its relation to government. That is, one could shade down from an actual ruling or governing class to a class hopelessly out of relation to government, thinking of gov’t as beyond its control, of itself as wholly controlled by gov’t. Somewhere in between and in gradations is the group that has the sense that gov’t exists for it, and shapes its consciousness accordingly.”
—Lionel Trilling (1905–1975)
“O world, world! thus is the poor agent despised. O traitors and bawds, how earnestly are you set a-work, and how ill requited! Why should our endeavour be so loved, and the performance so loathed?”
—William Shakespeare (1564–1616)