Inbound and Outbound Product Management
Many refer to inbound (product development) and outbound (product marketing) functions.
Inbound product management (aka inbound marketing) is the "radar" of the organization and involves absorbing information like customer research, competitive intelligence, industry analysis, trends, economic signals and competitive activity as well as documenting requirements and setting product strategy.
In comparison, outbound activities are focused on distributing or pushing messages, training sales people, go to market strategies and communicating messages through channels like advertising, PR and events.
In many organizations the inbound and outbound functions are performed by the same person.
Read more about this topic: Product Management
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