Production
In 1953, stage producer Leland Hayward had the idea to create a 90-minute TV series, a series of color spectaculars to be broadcast monthly on NBC. Hayward was represented by Saul Jaffe of the Madison Avenue law firm Jaffe & Jaffe; Henry Jaffe, the firm's senior partner, was national counsel for the American Federation of Television and Radio Artists, an organization he helped found. When illness forced Hayward to withdraw from the project, NBC partnered with Showcase Productions, an independent production company created by Henry and Saul Jaffe to produce the series. Producers' Showcase went on the air October 18, 1954.
The ambitious series presented a total of 37 live color programs, which included original musicals or plays, re-staging of Broadway productions, great concert artists, and tribute programs. Producers' Showcase presented the first international show with live remote locations (Wide Wide World), and the first full-length Broadway production on color television (Peter Pan).
"Producers' Showcase has undoubtedly been a tremendous prestige presentation by the network with elaborate and worthy cultural productions," The New York Times wrote in 1957, the series' final year.
Producers' Showcase received seven Emmy Awards, including the 1956 award for Best Dramatic Series.
Read more about this topic: Producers' Showcase
Famous quotes containing the word production:
“To expect to increase prices and then to maintain them at a higher level by means of a plan which must of necessity increase production while decreasing consumption is to fly in the face of an economic law as well established as any law of nature.”
—Calvin Coolidge (1872–1933)
“[T]he asphaltum contains an exactly requisite amount of sulphides for production of rubber tires. This brown material also contains “ichthyol,” a medicinal preparation used externally, in Webster’s clarifying phrase, “as an alterant and discutient.””
—State of Utah, U.S. public relief program (1935-1943)
“The society based on production is only productive, not creative.”
—Albert Camus (1913–1960)