Production
The film is a remake of Muthyala Subbiah's 1996 Telugu film, Pavithra Bandham, which featured Venkatesh and Soundarya in the lead roles. It was also made in Hindi as Hum Aapke Dil Mein Rehte Hain in 1999, with Satish Kaushik directing Anil Kapoor and Kajol. Vivek was signed to play a comic role in the film and wrote his scenes. Vijay's son, Jason Sanjay, was born during a schedule of the film with Vijay unable to attend his birth.
The film teamed up with Coca Cola for their publicity campaign after Vijay had signed on to the soft drink company as a brand ambassador.
Read more about this topic: Priyamaanavale
Famous quotes containing the word production:
“Constant revolutionizing of production ... distinguish the bourgeois epoch from all earlier ones. All fixed, fast-frozen relations, with their train of ancient and venerable prejudices are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses, his real conditions of life, and his relations with his kind.”
—Karl Marx (1818–1883)
“The society based on production is only productive, not creative.”
—Albert Camus (1913–1960)
“Perestroika basically is creating material incentives for the individual. Some of the comrades deny that, but I can’t see it any other way. In that sense human nature kinda goes backwards. It’s a step backwards. You have to realize the people weren’t quite ready for a socialist production system.”
—Gus Hall (b. 1910)