Release
Disney's marketing strategy included a step by step release of the film. Prince of Persia was released first in Europe, with its world premiere held in Westfield, London, UK on May 9 then premiered on May 19, 2010 in Italy, France, Belgium, the Netherlands, Norway, Denmark, Sweden and Finland, and on May 20 in Germany. It was released on May 21 in the United Kingdom, Spain, Bulgaria, Poland, and Turkey. It was released in Australia, Hong Kong, Malaysia, and the Philippines on May 27. The film was not released in the United States until May 28 to try to profit from the potentially higher audience on Memorial Day weekend. It was also released in Ghana, India, Romania and Nigeria on May 28.
Read more about this topic: Prince Of Persia: The Sands Of Time (film)
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