Prime Time Specials (1960s-1980s)
The only inspired animated efforts on television during the period of the 1960s through the 1980s came from prime time animated TV specials. Because these one-shot cartoons were aired during prime-time hours (and thus had to appeal to adults as well as children), they had to obtain higher ratings than their Saturday and weekday counterparts. CBS in particular allowed a large number of animated TV specials to air on its network, and several of these have become cherished classics (now available on video). The Rankin-Bass studio produced a number of stop-motion specials geared towards popular holidays (including Rudolph the Red-Nosed Reindeer); while Bill Melendez's long-running series of Peanuts specials won numerous awards.
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