Price - Price Point

The price of an item is also called the price point, especially where it refers to stores that set a limited number of price points. For example, Dollar General is a general store or "five and dime" store that sets price points only at even amounts, such as exactly one, two, three, five, or ten dollars (among others). Other stores will have a policy of setting most of their prices ending in 99 cents or pence. Other stores (such as dollar stores, pound stores, euro stores, 100-yen stores, and so forth) only have a single price point ($1, £1, 1€, ¥100), though in some cases this price may purchase more than one of some very small items. Price is relatively less than the cost price.

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Famous quotes containing the words price and/or point:

    I would rather have as my patron a host of anonymous citizens digging into their own pockets for the price of a book or a magazine than a small body of enlightened and responsible men administering public funds. I would rather chance my personal vision of truth striking home here and there in the chaos of publication that exists than attempt to filter it through a few sets of official, honorably public-spirited scruples.
    John Updike (b. 1932)

    Of all illusions in the world, the most universally received is the concern for reputation and glory, which we espouse even to the point of giving up riches, rest, life, and health, which are effectual and substantial goods, to follow that vain phantom and mere sound that has neither body nor substance.
    Michel de Montaigne (1533–1592)