Other Recommended Selling Techniques
Most marketing gurus will lean towards the "sell value, not price" approach when it comes to marketing. This is called value based selling; the business is helping the customer understand what they are purchasing with their dollar, instead of just the obvious product, the sales associate is selling everything the product can do for the customer. Price based selling is arguably a very common approach for businesses, however it should be combined with other approaches, like value selling in order to close the sales cycle.
Read more about this topic: Price-based Selling
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