Maintaining Product Integrity
If the customers do not find value and integrity in the products they are buying they will be quick to leave for the next lowest price. Selling on pure price turns the product into a commodity. Commoditization does more harm than good for the brand or company selling. A commodity is something for which there is demand, but which is supplied without qualitative differentiation across a market. It is a product that is the same no matter who produces it, such as petroleum, notebook paper, or milk. In other words, copper is copper. Rice is rice. These kinds of items have a set price no matter where you buy. Commodities are and should be sold predominantly upon their price.
Read more about this topic: Price-based Selling
Famous quotes containing the words maintaining, product and/or integrity:
“This is essentially a People’s contest. On the side of the Union, it is a struggle for maintaining in the world, that form, and substance of government, whose leading object is, to elevate the condition of men—to lift artificial weights from all shoulders—to clear the paths of laudable pursuit for all—to afford all, an unfettered start, and a fair chance, in the race of life.”
—Abraham Lincoln (1809–1865)
“The seashore is a sort of neutral ground, a most advantageous point from which to contemplate this world. It is even a trivial place. The waves forever rolling to the land are too far-traveled and untamable to be familiar. Creeping along the endless beach amid the sun-squall and the foam, it occurs to us that we, too, are the product of sea-slime.”
—Henry David Thoreau (1817–1862)
“In no nation are the institutions of progress more advanced. In no nation are the fruits of accomplishment more secure. In no nation is the government more worthy of respect. No country is more loved by its people. I have an abiding faith in their capacity, integrity and high purpose. I have no fears for the future of our country. It is bright with hope.”
—Herbert Hoover (1874–1964)