Promotion
The entire marketing campaign for Pretty. Odd. was based solely on grassroots and viral marketing. The band's original intention with the record, according to drummer Spencer Smith, was to have a single out by Christmas 2007 and the album out by February. The band first began promotion for the album in November 2007, with a snippet of "Nine in the Afternoon" audible in the Heroes episode "Cautionary Tales". On December 12, 2007 the group released a cryptic MySpace bulletin containing a link to their website and a message mysteriously stating "And so it begins …" The link led to the band's official website, where a puzzle revealed what most seemed to agree read "You Don't Have to Worry." Inspired by an idea when the band got drunk while recording according to manager Bob McLynn, the viral marketing campaign was the first clues to what would reveal several more clues over the following weeks, including the album title, artwork and first single.
"Nine in the Afternoon" was revealed as the first single from Pretty. Odd. through the puzzle aforementioned on December 14, 2007. The original message was revealed to be a disclaimer in the record's first track, "We're So Starving", which debuted in a rough mix on the band's MySpace on January 2, 2008. The demo gained 45,000 listens by the end of the day, before it was removed. The album's title, Pretty. Odd., was hinted at during the music video shoot for "Nine in the Afternoon" on December 22, where each band member wore a sash bearing the title. The title was revealed by a spokesperson for Atlantic Records on January 9, 2008. On the same date, the band unveiled a new logo and dropped the exclamation point from their name, effectively becoming Panic at the Disco, which soon caused outrage among the band's fanbase. In April 2008, the band released a short film to promote the album, titled Panic at the Disco in: American Valley.
Read more about this topic: Pretty. Odd. World Tour
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)