Distribution
Premiere Radio's programs are currently distributed over satellite, CD-ROM, or downloadable via FTP. Only pre-recorded countdown shows are distributed on CD or FTP. The FTP server is also implemented as an emergency backup for pre-recorded content that was not distributed over satellite properly. For years, Premiere Radio used the popular Starguide Digital III satellite system to distribute their programs, but has fully converted over to X-Digital Systems for their satellite delivery.
Premiere's entertainment programs are distributed on a mixture of fee and barter based deals. Many of their weekday entertainment programs, including Elvis Duran, Bob & Tom, and Big D and Bubba are fee based with little to no network ad inventory. Most of their weekend countdowns are barter based, and include up to 5 minutes an hour of network ad inventory. Nearly all of Premiere Radio's talk programs are barter based, with Rush Limbaugh and Sean Hannity as exceptions. Most talk programs have 5 minutes an hour of inventory, with some having 4 minutes, and very few having 6 minutes. Currently six of Premiere's programs have mandatory featurettes. These are short segments that contain a minute or less of network advertising inventory, and are played in mornings on a daily basis. In the past, Premiere's featurettes had content that was not attached to any particular show, with segments from personalities such as Maria Bartiromo, Donald Trump, and Ty Pennington. All have been dropped. Now the featurettes contain content from the show or host that the mandate originates from. Some programs require run-of-schedule advertisements, which are advertisements that require airplay outside of the show each weekday, usually in mid-day and afternoons.
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—George Bernard Shaw (1856–1950)