Premier Motorcycles was a British motorcycle manufacturer. Originally founded as a bicycle manufacturer by W. H. Herbert and William Hillman in 1876, the "Hillman and Herbert Cycle Company" was renamed the "Premier Cycle Co." in 1891 and their first motorcycle was produced in 1908, with a White & Poppe side-valve engine and Chater-Lea front forks. The company made their first V-twin in 1909, followed by a 499 cc single-cylinder machine in 1910.
The company produced a range of motorcycles and changed their name to "The Premier Cycle Company (Coventry Premier Ltd.)" in 1914. After the First World War, the company did not resume production and was acquired by Singer & Co. in 1921, although Premier motorcycles were produced under licence in Czechoslovakia throughout the 1930s.