Marketing
Publisher Charles Scribner's Sons hired interactive design firm LevelTen Design to promote the book online through three websites, including one, "Republic World News", which was a fake news site for the "Islamic States of America". The Denver Post wrote, "With Prayers campaign of so-called "viral marketing" to generate buzz, instead of traditional advertising venues, could this be a new world order in the way books are sold?"
Read more about this topic: Prayers For The Assassin