Pranam Khareedu (Telugu: ప్రాణం ఖరీదు English title: Cost of Life) is a 1978 Telugu film. It starred Jayasudha, Rao Gopal Rao, Chandra Mohan, Chiranjeevi, Reshma Roy, and Madhavi in a guest appearance. The film released on 22 September 1978. The film based on a play written by C. S. Rao (writer). It is the debut film for character actor Kota Srinivasa Rao.